Digital Marketing 1B

Section outline

• Select section Welcome to Digital Marketing 1B

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  Welcome to Digital Marketing 1B

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  • Select activity Introduction Video
  • Select activity Objectives

    

    Objectives Page

    Students will learn social media platforms and their role in podcast promotion

    Students will learn how to create engaging social media content

    Students will learn how to analyze social media metrics. 

  • Select activity Instructor Info

    

    Instructor Info Page

    Please contact me at jevon.mcglory@scaleacademy.org

    Join my Zoom Meeting Link: 

    Mr. McGlory's Zoom Link

  • Select activity Announcements

    

    Announcements Foru
• Select section Lesson 1 - Social Media Marketing for Podcasts

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  Lesson 1 - Social Media Marketing for Podcasts

  • Select activity Step 1 - Lesson Overview

  • Select activity Lesson Objectives

    

    Lesson Objectives Page

    Understanding platform-specific marketing tactics.

    Creating engaging content like IG reels and Tiktok shorts.

    Scheduling posts and tracking performance metrics on platforms like Hubspot.

  • Select activity Step 2 - Presentation of Learning
  • Select activity Step 2.5

    

    Step 2.5 Page

    Please read in order to answer the question and contribute to the conversation in step 3. 

  • Select activity Step 3 - Discussion Forum

    

    Step 3 - Discussion Forum

    Completion

    Students must

    

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    Post replies: 2

    

    Receive a grade

    

    Receive a passing grade

    Complete this assignment by replying to the initial question posed by the instructor, then get full credit by replying to a peers response. Please use 3-4 complete sentences in each response. You will be graded on spelling, grammar, and punctuation. 

  • Select activity Step 4 - Assignment

    

    Step 4 - Assignment

    Opened: martes, 25 de de febreru de 2025, 00:00

    Completion

    Students must

    

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    Make a submission

    

    Receive a grade

    

    Receive a passing grade

    Create a social media marketing plan for promoting the first episode of the EIBC Soundboard. 

    Objective:

    Students will explore effective social media marketing strategies for promoting podcasts. Using the EIBC Soundboard Podcast as a case study, students will create a multi-platform social media marketing campaign designed to increase podcast visibility and engagement across Instagram, TikTok, and other relevant platforms.

    1. First research the podcast
       1. Watch the episode so you know who your audience is
    2. Research the 5 social media platforms
       1. Facebook
       2. Youtube
       3. Instagram
       4. Twitter/X
       5. Tiktok
    3. Who is on the social media sites?
    4. What are their ages?
  • Select activity Step 5 - Learning Lab

    

    Step 5 - Learning Lab Assignment

    Opened: martes, 25 de de febreru de 2025, 00:00

    Completion

    Students must

    

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    Make a submission

    

    Receive a grade

    

    Receive a passing grade

    Design and create a social media graphic through Canva. Share the Canva link in the comments section. 

  • Select activity Step 6 - Quiz

    

    Step 6 - Quiz Cuestionariu

    Completion

    Students must

    

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    Receive a grade

    

    Receive a passing grade

    

    Receive a pass grade or complete all available attempts

    Please answer all 5 questions

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