Step 4 - Assignment

Create a social media marketing plan for promoting the first episode of the EIBC Soundboard. 

Objective:

Students will explore effective social media marketing strategies for promoting podcasts. Using the EIBC Soundboard Podcast as a case study, students will create a multi-platform social media marketing campaign designed to increase podcast visibility and engagement across Instagram, TikTok, and other relevant platforms.

1. First research the podcast
   1. Watch the episode so you know who your audience is
2. Research the 5 social media platforms
   1. Facebook
   2. Youtube
   3. Instagram
   4. Twitter/X
   5. Tiktok
3. Who is on the social media sites?
4. What are their ages?