California Standards:
A7.4 Explain the role of promotion.

• CTE.AME.A.8.2 (Arts, Media, and Entertainment Pathway)
  • Develop a concept for a media project
• CTE.MSS.KPAS.7.1 (Marketing, Sales, and Services Pathway)
  • Apply principles of marketing to effectively promote a product or service.

2.5 Communicate information and ideas effectively to multiple audiences using various media and formats.