Digital Marketing Tools and Platforms

1. HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Wikipedia

2. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Wikipedia

3. Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. Wikipedia

4. Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. Launched in Australia in 2013, the service offers design tools for individuals and companies. Wikipedia

5. Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. Wikipedia

6. SemrushHoldings, Inc. is an American public company that has a SaaS platform known as Semrush. The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. The keyword research tool provides various data points on each keyword. Wikipedia

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