Section outline

    • Instructor: Isabella Torrance

      Email: isabella.torrance@scaleacademy.org

      Office Hours: Mondays and Tuesdays, 10:30 AM

      Office Hours Zoom Link

    • This is a second year Career Technical Education (C.T.E.) Course in Multimedia.

      The Video Production program is designed to provide students with career training and knowledge in the fields of filmmaking, media production, and visual storytelling, with a focus on both the creative and technical aspects of video production.

      The program takes a dual approach, offering students a combination of theoretical and hands-on training in all stages of video production, including directing, cinematography, lighting, audio recording, and editing. Students will develop technical proficiency in industry-standard software and equipment while also gaining a deep understanding of narrative structure, visual composition, and storytelling techniques that will enhance their creative work.

      This program provides students with the foundational skills needed to excel in the most important domains of video production today, with a focus on how each production role contributes to the overall success of a project. In addition to developing their technical skills, students will learn how to collaborate with a team of professionals in roles such as cinematographer, gaffer, editor, and sound designer to bring their creative vision to life.

      Students will gain hands-on experience through projects that simulate real-world production scenarios, allowing them to apply their knowledge of video production tools and techniques in various settings. They will also have the opportunity to create and produce their own short films, commercials, and digital content, gaining valuable experience that can be applied to a wide range of media production contexts.

      The program emphasizes a balanced learning experience, where students will spend their time between lectures and training in practical labs, using professional-grade resources and equipment that play a key role in their education.

    • Introduction to Module 

      Please watch the introduction video below and read through the standards, objectives, and outcomes of the course before beginning Lesson 1.

      Standards

      C2.0 Understand the technical support functions and artistic competencies in film, video, and live production.

      C4.0 Demonstrate key skills and an understanding of the complexities of production planning.

      C4.1 Know the main elements and functional responsibilities involved in the production and presentation of the performing, visual, and media arts.

       

      Objectives

      1. To understand the concepts of color temperature and white balance.
      2. To use color theory to analyze video productions and enhance visual storytelling skills.
      3. To identify three act structure and screenwriting format.
      4. To learn the basics of green screen technology.

      Outcomes

      Students will define color temperature and white balance, developing an understanding of their use in storytelling and theme.

      Students will use color theory to better convey the message of a story. Students will define monochromatic, analogous, and complementary color schemes and identify their use.

      Students will understand screenwriting format as it is used in industry professional settings.

      Students will define "show vs tell" and transition from using auditory explanations to visual examples in their own storytelling.

      Students will understand how green screens work and why they use the color green.  

       
    • Lesson Introduction Video

      Please watch this video before starting Lesson 1.

    • Lesson Objectives

      
      

      Students will understand the concept of color temperature and white balance.

      Students will gain knowledge about color temperature settings in video productions, comparing images and identifying color temperature differences.

      Students will develop skills in adjusting color temperature and resolution settings in video production.

    • Watch the presentation of learning video to learn about color temperature and white balance. 

    • Read the following page to gain a deeper understanding of the content and prepare for the discussion and assignments.

    • Please respond to the following discussion board and comment on a peer's response to show your knowledge of color temperature and white balance.

    • This assignment is designed for you to demonstrate what you learned in this lesson by applying that knowledge in a real world context. 

      Please click add submission below to get started.

    • Opened: Thursday, 9 January 2025, 12:00 AM

      This learning lab allows you to change the white balance and other color correcting settings of provided footage and reflect on the way that the shots change.

      Please click add submission below to get started.

    • Opened: Thursday, 9 January 2025, 8:47 AM

      Please complete lesson 1 introduction video, presentation of learning, discussion board, assignment, and learning lab before completing this quiz.

    • Lesson Introduction Video

      Watch the video before beginning Lesson 2.

    • Objectives

      1. Think critically about the use of color in film and video production.
      2. Understand the basics of color psychology.
      3. Define monochromatic, analogous, and complementary color schemes and identify their use in film and video.
      4. Become familiar with the color wheel and use it to enhance visuals in terms of aesthetics and tone.
    • Presentation of Learning

      Watch the video below.

    • After watching the lesson video, proceed to the L2 Reading Material.

    • Please read the short essay to expand upon your knowledge of color theory and prepare for the discussion and assignments.

    • Please respond to the forum using your knowledge of color theory.

    • Opened: Thursday, 9 January 2025, 12:00 AM

      This learning lab is designed for you to demonstrate what you learned in this lesson by applying that knowledge to a movie or TV show you watched recently. 

      Please click add submission below to get started.

    • Opened: Thursday, 9 January 2025, 12:00 AM

      This learning lab is an opportunity for you to use your color theory knowledge to film your own video.

      Please click add submission below to get started.

    • Please complete lesson 2 introduction video, presentation of learning, discussion board, assignment, and learning lab before completing this quiz.

    • Lesson Introduction Video

      Watch this video before starting Lesson 3.

    • Objectives

      1. Identify screenplay format and define terms such as slug line, action line, and parenthetical.
      2. Understand how to identify a character's driving force and differentiate between a plot based and an emotional drive.
      3. Learn the basics of what makes a good script and analyze screenplays for those features.
    • Presentation of Learning

      Watch the video below.

    • After completing the presentation of learning video, move on to the L3 Reading Material.

    • Read this passage to gain a deeper understanding of character development before beginning your discussion board and assignments.

    • Respond to the following forum as well as one of your peers.

    • Opened: Thursday, 9 January 2025, 12:00 AM

      This assignment is designed for you to demonstrate what you learned about screenwriting. Please open the assignment to get started.

    • Opened: Thursday, 9 January 2025, 12:00 AM

      This learning lab is designed for you to demonstrate what you learned in this lesson about "show vs tell".

      Click add submission to get started.

    • Please complete lesson 3 introduction video, presentation of learning, discussion board, assignment, and learning lab before completing this quiz.

    • Lesson Introduction Video

    • Objectives

      1. Define and identify three act structure, inciting incident, call to action, and rock bottom in a screenplay or other story.
      2. Write in screenplay format, following industry standards.
      3. Create your own three act structure.
    • Presentation of Learning

      Watch the video below.

    • After completing the screenwriting lesson video, go to the L4 Discussion Board.

    • Please respond to the following forum about screenwriting and respond to at least one of your peers.

    • Opened: Thursday, 9 January 2025, 12:00 AM
      Due: Monday, 30 June 2025, 12:00 AM
    • Opened: Thursday, 9 January 2025, 12:00 AM
      Due: Monday, 30 June 2025, 12:00 AM
    • Please complete lesson 4 introduction video, presentation of learning, discussion board, assignment, and learning lab before completing this quiz.

    • Lesson Introduction Video

    • Objectives

      1. Understand the basics of a green screen production.
      2. Define
        1. Green screen
        2. Chroma key
        3. Background replacement
        4. Keying
        5. Luminance
        6. Color spill
      3. Describe why green screens are usually green and identify when it is most beneficial to use another color.
    • Presentation of Learning

      Watch the video below.

      After watching the Lesson 5 presentation of learning, go to L5 Discussion Board.

    • Please respond to the following forum and at least one of your peers regarding green screen productions.

    • Opened: Thursday, 9 January 2025, 12:00 AM

      This assignment is designed for you to demonstrate what you learned in this lesson regarding green screen productions.

      Please click add submission below to get started.

    • Opened: Thursday, 9 January 2025, 12:00 AM
      Due: Monday, 30 June 2025, 12:00 AM

      This learning lab is designed for you to demonstrate what you learned in this lesson regarding green screen productions.

      Please click add submission below to get started.

    • Please complete lesson 4 introduction video, presentation of learning, discussion board, assignment, and learning lab before completing this quiz.

    • Recap

      You have officially completed Intermediate Video Production Techniques!

      Throughout this Module, we covered color temperature and white balance, color theory, screenwriting techniques, and green screen productions.

      We learned...

      • The importance of color temperature settings and how the color temperature of a shot affects the audience perception.
      • How white balance can be altered to create a warmer or cooler shot.
      • The importance of color theory in video production and visual storytelling.
      • How to use the color wheel to create color schemes.
      • Screenplay format and how to identify slug lines, action lines, and parenthetical.
      • The importance of identifying a character's driving force.
      • The difference between plot based and emotional drives.
      • Three act structure as a model for formatting a screenplay.
      • Why green screens are green and not another color.
      • How and why to use a green screen.

      I hope you enjoyed learning these video production techniques and as always, feel free to reach out with any questions or concerns! Make sure to keep practicing your new skills and analyzing the media you consume for things like color temperature, color schemes, green screens, and even three act structure.