Digital Marketing 1A
Section outline
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This digital marketing course is designed to introduce middle school and high school students to the foundational concepts and practical applications of digital marketing. Throughout the year, students will explore a variety of topics that equip them with the skills to create, manage, and promote digital content across multiple platforms.
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Standards
1. 2.6 Advocate and practice safe, legal, and responsible use of digital media information and communications technologies. 2. 3.8 Understand how digital media are used by potential employers and postsecondary agencies to evaluate candidates. 3. Identify the various roles in digital marketing. 4. 4.4 Discern the quality and value of information collected using digital technologies, and recognize bias and intent of the associated sources.Objectives
1. Demonstrate ability to reorganize and integrate visual art elements across digital media and design applications. (A.10) 2. Describe the use of elements of art to express mood in digital or traditional art work found in the commercial environment. (A1.3) 3. Demonstrate skill in the manipulation of digital imagery in an industry-relevant application. (A.2.1)Outcomes
1. Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively. (Writing) 11-12.8 2. Being able to identify successful business models and analyze various facets of those models, such as market analysis, marketing strategy, and product value. C7.2) 3. Understanding the components of marketing campaigns for live and media based productions, including advertising in both traditional and social media. -
Please contact me at jevon.mcglory@scaleacademy.org
Join Zoom Meeting
https://us06web.zoom.us/j/8865577300?pwd=tC0kqpkavSTDbEuQ5pRx10mxi5wCFb.1
Meeting ID: 886 557 7300
Passcode: 122278 -
Come here daily to see any new updates or reminders for the course throughout the year!
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Students mustViewPost replies: 2Receive a gradeReceive a passing grade
Please answer all questions with complete sentences. Then read your peers responses and reply to 2 of them in a supportive & respectful manner with 2-3 sentences providing additional support, asking a question or refuting their claim.
- What are the 3 components of content marketing?
- What are the 4 primary goals of digital marketing?
After answering the questions please scroll down to the next step.
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Opened: বুধবার, 18 ডিসেম্বর 2024, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
Write a 4-6 sentence paragraph explaining how digital marketing can help sports organizations. Refer to pages 2 & 3 in your lesson 1 flip book.
After completing this assignment, please read the material in step 4.5 before going to the step 5 learning lab.
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Opened: মঙ্গলবার, 4 ফেব্রুয়ারী 2025, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
This learning lab is designed for you to demonstrate what you learned in this lesson by applying that knowledge to a product or a deliverable.
Please click admission to start the learning lab.
Step 1: List 3 examples of digital marketing tools or platforms used to advertise sports organizations.
Step 2: Research and present an example of a successful sports digital marketing campaign.
FYI: Read the reading material above for tips, clues, and more info!
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Opened: বুধবার, 18 ডিসেম্বর 2024, 4:27 PMStudents mustMark as done
Answer these true/false questions to the best of your ability.
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Understand the Role of Digital Magazines in Marketing:
- Students will explain the purpose and advantages of using digital magazines in modern marketing strategies.
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Develop Content for a Target Audience:
- Students will create engaging written and visual content tailored to a specific audience for a digital magazine.
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Design a Digital Magazine Layout:
- Students will use digital tools (e.g., Canva, Adobe Spark) to design an aesthetically appealing and functional magazine layout.
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Students mustViewPost replies: 2Receive a gradeReceive a passing grade
Please answer all questions with complete sentences. Then read your peers responses and reply to 2 of them in a supportive & respectful manner with 2-3 sentences providing additional support, asking a question or refuting their claim.
Digital magazines are increasingly popular due to their ability to combine multimedia elements, interactivity, and accessibility. Based on your understanding, what do you think are the three most important features of a successful digital magazine? How would you use these features to attract and engage your target audience if you were designing a magazine?
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Opened: বুধবার, 18 ডিসেম্বর 2024, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
"Create Your Own Digital Magazine using Canva: Mockup Design and Strategy"
Instructions:
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Choose a Theme:
- Select a theme or focus for your magazine (e.g., sports, music, fashion, art, or culture).
- Title the magazine The Acuity CTE Magazine
- Define your target audience and include a brief description (e.g., age group, interests).
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Design a Cover Page:
- Use the digital tool Canva to create a visually appealing magazine cover.
- Include the magazine title, a main headline, and an image that reflects your theme.
- Add 2-3 teaser headlines to showcase the content inside.
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Develop One Feature Page:
- Choose one of the article titles and create a detailed feature page.
- Include text, and at least one image.
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Marketing Plan:
- Write a short paragraph describing how you would promote your magazine online.
- Identify one social media platform and explain how you would use it to attract readers.
- Suggest a hashtag or tagline for your campaign.
- Submit Your Work:
- Go to the top right corner once complete and click copy link. Share that link here.
- If that doesn't work for any reason.
upload your Canva Cover to an external platform such as Google Drive, and then share the link here.
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Opened: মঙ্গলবার, 4 ফেব্রুয়ারী 2025, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
This learning lab is designed for you to demonstrate what you learned in this lesson by applying that knowledge using Canva templates.
Create a Table of Contents for your magazine from step 4: (Use Canva templates) example below:
- Design a professional table of contents page.
- List at least 5 article titles and include a brief description of each.
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Opened: বুধবার, 18 ডিসেম্বর 2024, 4:27 PMStudents mustMark as done
Answer these true/false questions to the best of your ability.
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Objectives
Standards:
CTE.MSS.B.8.1, - Understand the principles of social media marketing and its impact on business strategies.CTE.MSS.B.8.2, - Apply social media marketing techniques to promote products and services effectively.
Objectives:
1. In this lesson, we will learn the foundational concepts of social media marketing, understanding how businesses can leverage barious platforms to connect with and engage their audiences.2. Students will be able to Implement Call-to-action to “position” a message to a target audience.
3. Students will be able to create a Content for our social media page.Developing content allows a business to communicate information about a brand, company, or idea using various multimedia sources.
Keywords are essential in directing an audience to a funnel of a campaign.
Targeting content to a specific audience is critical to creating an audience. So we will explore how we can apply this to our work.
Essential Questions We Will Answer:
- How is digital marketing advertising used in social media?
How can you measure the results of a social media campaign?
How can Keywords be valuable in Social Media?
- How is digital marketing advertising used in social media?
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Students mustPost replies: 2Receive a gradeReceive a passing grade
Please answer this question using 4-6 complete sentences. Then read your peers responses and reply to 2 of them in a supportive & respectful manner with 2-3 sentences providing additional support, asking a question or refuting their claim.
- What is social media marketing and why is it important?
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Opened: বুধবার, 18 ডিসেম্বর 2024, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
Creating a Digital Marketing Strategy
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- Target Audience: Using the EIBC League Magazine's demographic (players, parents, coaches, scouts, trainers, athletic directors), identify one group and describe how you would reach them through affiliate marketing campaigns within the magazine.
- Promotion Plan: Propose a promotion plan for one affiliate product that could be included in the magazine. Include:
- 1. The type of product (e.g., basketball gear, sports nutrition, training tools).
- 2. How the product will be featured (e.g., a written review, a video highlight, a podcast ad spot).
- 3. Why it aligns with the magazine's goals and audience.
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Deliverables
- Submit the following:
- A one-page document, Google Slide or Canva post with your responses to prompts 1–3.
- Submit Your Work:
- If using Canva Go to the top right corner once complete and click copy link. Share that link here.
- If using Google Slides, go to top right corner when finished and click share link. Copy that link and paste it here.
- If that doesn't work for any reason.
upload your Document to an external platform such as Google Drive, and then share the link here.
- Submit the following:
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Students mustMark as done
Please read for further knowledge to complete the learning lab and quiz.
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Opened: মঙ্গলবার, 4 ফেব্রুয়ারী 2025, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
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Promotion Plan:
- Create 3-5 Google slides proposing a strategy for promoting the affiliate product in the magazine that you chose in your step 4 assignment:
- Slide 1. Format: Specify whether it will be a written review, video highlight, podcast ad spot, or infographic.
- Slide 2. Placement: Suggest where it will appear in the magazine (e.g., sidebar, full-page ad, embedded in an article).
- Slide 3. Messaging: Develop a brief tagline or call-to-action for the product to capture attention and encourage engagement.
- Slide 4-5: Explain why you chose the format, the placement, and the messaging. Submit below.
- Create 3-5 Google slides proposing a strategy for promoting the affiliate product in the magazine that you chose in your step 4 assignment:
Tools and Resources:
- Design tools: Canva, PowerPoint, Google Slides.
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Opened: বুধবার, 18 ডিসেম্বর 2024, 4:27 PMStudents mustMark as done
Answer these true/false questions to the best of your ability after reading step 4.5.
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Students mustPost replies: 2Receive a gradeReceive a passing grade
Answer one of the topics below. Use 3-4 complete sentences to answer the lesson 4 discussion question. If you choose to answer the sports article question, you need 4-6 complete sentences.
Discuss the challenges of creating engaging content for digital platforms. Answer either question #1, #2 or #3. Please make sure you write at least four complete sentences for full credit. You will be graded on punctuation, grammar, and spelling.
- What are some challenges you come across when attempting to creating engaging digital material?
- What makes content engaging and shareable?
- What is social media marketing and why is it important in digital marketing?
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Please read this article before completing the next step.
Components of a great sports article:
- Highlight latest events
- Incorporate user-generated content (participation)
- Respect for the sport
- Captivating headlines and introduction
- Score or final outcome
- Gathering relevant assets
- Know your audience
- Storytelling
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Opened: বুধবার, 18 ডিসেম্বর 2024, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
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Students mustMark as done
Please read for further knowledge to complete the learning lab and quiz.
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Opened: মঙ্গলবার, 4 ফেব্রুয়ারী 2025, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
In this learning lab you will: record yourself reporting your sports article or articles from Lesson 4's assignment on your cell phone or computer
Then you will: upload that file to your Google Drive
copy that link (make sure its accessible by anyone with the link)
share that link below for full credit.
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Make sure your report is professional (meaning)
- eyes up!
- Your looking at the camera
- your information is accurate
- you have proper lighting (or as best as you can produce)
- your standing up or sitting up straight (posture)
- and the camera angle is appropriate (meaning its capturing your whole face).
- Instructions:
Step 1. Recording yourself reporting your sports article like a real sports reporter or news anchor or broadcaster.
Step 2. Email that file to your school email
Step 3. Go to your email and download that file to your computer's desktop
Step 4. Go to your Google Drive and upload that file to your Google Drive
Step 5. Copy that link (make sure its accessible for anyone with link)
Step 6. Paste that link below.
Watch this video for further instruction and direction!
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Opened: বুধবার, 18 ডিসেম্বর 2024, 4:27 PMStudents mustMark as done
Answer these true/false questions to the best of your ability after reading step 4.5.
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Objective:
- Understand the basics of podcast production.
- Develop a comprehensive marketing plan
- Analyze the role of podcasts in sports media
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Students mustPost replies: 2Receive a gradeReceive a passing grade
Discussion Forum - Write 4-6 sentences for full credit. You will be graded on spelling, grammar, and punctuation.
- Discuss the growing popularity of podcasts and their impact on sports media based on your reading of the document above.
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Opened: বুধবার, 18 ডিসেম্বর 2024, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
Digital Marketing
1A
Lesson 5 Branding
Here are some ways to brand your podcast:- Consider your audience: Use the right messaging to focus on your audience. When marketing products and services, make sure they are relevant to your audience.
- Establish a brand voice: Develop a strong brand voice for your podcast.
- Build a visual identity: Create a unique visual identity for your podcast.
- Promote on social media: Promote your podcast and brand on social media to grow your audience.
- Submit to podcast directories: Distribute your podcast to as many podcast directories as possible, including Apple Podcasts, Google Podcasts, and Spotify.
- Collaborate with other creators: Collaborate with other creators and experts to grow your podcast.
- Optimize for SEO: Optimize your titles, descriptions, and episode notes to create a cohesive brand. (Optimization: the action of making the best or most effective use of a situation or resource).
- Create a website: Create a website for your podcast that includes the podcast's history, host bios, and show notes. You can also link your website to an online store or crowdfunding site. (Capstone Project)
- Advertise your podcast: Promote your brand, idea, and message through podcast advertisements. You can use a dedicated amount of time in an episode to promote sponsors.
- Interview influencers: Interview important industry players and influencers.
- Consider your audience: Use the right messaging to focus on your audience. When marketing products and services, make sure they are relevant to your audience.
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Opened: মঙ্গলবার, 4 ফেব্রুয়ারী 2025, 12:00 AMStudents mustViewMake a submissionReceive a gradeReceive a passing grade
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Students mustMark as done
Answer these true/false questions to the best of your ability after reading step 4.5.
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