Section outline

  • Course description

    This media broadcasting course is designed to provide students with a comprehensive understanding of the field of media broadcasting, including its history, current state, and future trends. Students will learn about the various mediums of broadcasting, including television, radio, and the internet. The course will also cover the role of broadcasters in shaping public opinion, as well as the legal and ethical considerations that broadcasters must be aware of. 

    • Please scroll down to the course info for more information on this course.

    • Course Outline

      Lesson 1: The Media Industry

      • History and evolution of media broadcasting

      • Traditional vs. digital broadcasting

      • Careers in media and broadcasting

      • The impact of media on society

      Lesson 2: Broadcast Journalism

      • Introduction to journalism ethics and practices

      • Writing and reporting news stories

      • Conducting interviews and research

      • Role of journalists in modern media

      Lesson 3: The Birth of Podcasting

      • Evolution of radio and the rise of podcasts

      • Key pioneers in podcasting

      • The difference between radio and podcasting

      • Understanding the podcasting landscape

      Lesson 4: An Introduction to Podcasting

      • What is a podcast? Understanding formats and styles

      • Identifying your podcast theme and audience

      • Basic podcasting equipment and software

      • Recording and editing fundamentals

      Lesson 5: Structuring Your Podcast

      • Outlining and scripting a podcast episode

      • Creating engaging content

      • Audio production and editing techniques

      • Publishing and promoting a podcast

    • Please contact me at jevon.mcglory@scaleacademy.org

      Join Zoom Meeting
      https://us06web.zoom.us/j/8865577300?pwd=tC0kqpkavSTDbEuQ5pRx10mxi5wCFb.1

      Meeting ID: 886 557 7300
      Passcode: 122278

    • Check here for announcements, updates, reminders, and due dates. 

    • Standards

      B8.3 Analyze the aesthetic principles that apply in a professional work designed for live 
      performance, film, video, or live broadcast.
      
      

      Objectives

      Explain the different ways that media can influence business, society, and government.
      

      Outcomes

      Define media industry, broadcast technology, broadcasting content, and content delivery.
    • Please go to the reading material after watching this video.

    • Please read this for more understanding and clarity of the media industry.

      Please scroll down to step 2 when complete with the reading. 

    • Please scroll down to step 3 when the video is complete.

    • This is your discussion forum

      Please write 3 - 4 complete sentences explaining the different ways that media can influence business, society, and or government. Additionally, please give an example. 

      After completing your submission, write 3-4 sentences replying to another students submission. 

    • გაიხსნა: ოთხშაბათი, დეკემბერი 11 2024, 12:00 AM

      Title: News You Can Use: Crafting and Presenting a Broadcast Segment

      Description:
      For this assignment, you will act as a media broadcaster and create a short news segment. Your task is to research a topic of interest (school-related, local, or global news), write a professional script, and record yourself delivering the segment as if you were on a live broadcast.

      Steps:

      1. Research a Topic:
        Select a topic relevant to your audience. Examples include:

        • A school event (sports, arts, or academic achievement).
        • Local community news.
        • A current global event appropriate for your age group.
      2. Plan Your Broadcast:

        • Write a 1-minute script for your news segment (approximately 120–150 words).
        • Structure the script with the following elements:
          • Introduction: Briefly introduce the topic and grab your audience's attention.
          • Body: Present the main facts or story in an engaging and clear way.
          • Conclusion: Wrap up with a memorable closing line.
      3. Practice Delivery:

        • Rehearse your script aloud to ensure clarity, confidence, and proper pacing.
        • Focus on tone, eye contact, and pronunciation.
      4. Record Your Segment:

        • Use your phone, tablet, or computer to record the video.
        • Ensure good lighting and sound quality.
        • Dress appropriately, as if you were a professional broadcaster.
      5. Submit Your Work:
        upload videos to external platforms such as Google Drive or YouTube, and then share the link along with your written script.

      6. Submit your link here: Below.

       

             
             
             
             
             
             
    • გაიხსნა: სამშაბათი, თებერვალი 4 2025, 12:00 AM

      This learning lab is designed for you to demonstrate what you learned in this lesson by applying that knowledge this research and analysis project deliverable. 

      Research and Presentation: 

      Exploring Famous Sports Broadcasters

      Objective:

      Students will research the career, impact, and style of a famous sports broadcaster and present their findings to the instructor. This activity aims to develop research, critical thinking, presentation, while gaining insight into the world of media broadcasting.

      Report on:

      the broadcasters skills, techniques, and career paths in the broadcasting industry.

       

      Create 3 Google slides presenting your findings. When did they start? How much money do they make? Who do they work for? What sports do they cover? Once the Google slides are complete share them with me via email.

      Google Slide Templates:

      Use this for your Google Slide Presentation: (Go to file and make a copy)

      Or use this one, also (make a copy)

       

      Sports reporters you can present on: FYI (You can use other resources like their website and other articles as well)

      https://en.wikipedia.org/wiki/Bob_Costas

      https://www.instagram.com/erinandrews/?hl=en

      https://x.com/stephenasmith

      https://www.instagram.com/dorisaburke/?hl=en

       

      Once you have created your 3 Google slides share the link below.

      Submit Your Work:
      upload Google Slides to external platforms such as Google Drive or YouTube, and then share the link here. 

      1. Taken collectively, all the businesses involved with the financing, production, exhibition, and retailing of media products is the media industry. T/F
      2. The media industry is comprised of businesses that produce, distribute, and offer digital services and products. T/F
      3. To analyze how the public responds is one form of learning from feedback. T/F
      4. Loans, budgets, and capital resources are great examples of financing in media industry. T/F
    • This is a Recap on the lesson you just completed.

  • Students will be able to:

    Explore what broadcast journalism is.

    Understand the broadcast media definition as you browse its history and development.

    Students will be able to define, identify and explain what broadcast journalism is then and now.

    Students will be able to research and investigate present news and current affairs on content for tv, radio and the internet.

    Students will learn what broadcast journalism is and how to produce a functional media product.

    Students will learn the difference between journalism and literature.

    • Please read this before completing quiz. 

      Once complete scroll down to step 2.

    •  

      The Power of a Story in Broadcast Journalism

      Question: Please answer all 3 questions.
      Broadcast journalism is all about telling stories that matter. Check out this interview and answers these questions below in complete sentences.

      In your opinion:

      1. What made the interview impactful or memorable?
      2. How did the broadcast use visuals, or tone, to tell the story effectively?
      3. If you were the journalist, what would you have done differently to make the story even more engaging or clear?

      After you post your response (at least 3–5 sentences), read at least two classmates' posts and reply by:

      • Sharing whether you agree with their perspective.
      • Offering additional ideas or questions about how the story was covered.

       
    • In this assignment you will research and investigate present news and current affairs on content for tv, radio and the internet.

    • გაიხსნა: სამშაბათი, თებერვალი 4 2025, 12:00 AM

      Now film yourself using a cell phone or laptop reporting on a current event that you watched during your previous assignment. Film a five minute report on a story you saw on CNN, Fox or MSNBC and submit the video here.

      1. Complete lesson 2's assignment on broadcast journalism
      2. Decide which story you will report on
      3. Write an outline of the issues or events that you will be reporting on
      4. Once your filming is complete email it to your school email
      5. Download it onto your desktop from your school email
      6. Upload it onto your Google Drive folder 
      7. Copy the link
      8. Manage access and un-restrict the file so that I may have access
      9. Upload the link here.

      This learning lab is designed for you to demonstrate what you learned in this lesson by applying your knowledge to reporting this current event.

  • Objectives

    Students will learn what a podcast is

    How a podcast is produced and how it functions in media

    Students will be able to understand and articulate the birth, growth, and evolution of podcasting.

    • Discussion Question: The Art of Podcast Storytelling

      Question:
      Podcasts are a unique way to tell stories and share ideas. Think about a podcast you’ve listened to or imagine creating your own.

      1. What makes a podcast engaging for listeners? Is it the content, the host’s voice, the production quality, or something else?
      2. If you were creating your own podcast, what would it be about? Who would your audience be, and how would you keep them engaged?
      3. How does podcasting differ from other forms of media broadcasting, like TV or radio?

      After posting your response (at least 3–5 sentences), read and reply to two classmates' posts by:

      • Offering feedback on their podcast idea.
      • Suggesting ways they could enhance audience engagement.
    • გაიხსნა: ორშაბათი, თებერვალი 10 2025, 12:27 PM

      Create a list of 10 topics you would like to address within your podcast. Identify 2-3 reasons for each topic and type them below.  What you create here will be the foundation of your next 3 lessons. 

    • გაიხსნა: სამშაბათი, თებერვალი 4 2025, 12:00 AM
      1. Use your cell phone, laptop, or Ipad to record your podcast. Upload the link to your recording here. 
      2. Make sure your podcast is 3-5 minutes in duration. 

      If you do not have a cell phone follow instructions below.

      1. Open Zoom, Go to Meetings in the top right corner. (I said settings in the video)
      2. Click Edit, Scroll down to Advanced Options
      3. Choose "automatically record meetings
      4. Click Home in the top left corner
      5. Click new meeting
      6. Record your podcast (3-5 minutes)
      7. Leave Meeting and allow computer to convert your recording
      8. Name the file by clicking on the text under the recording
      9. Title your file last name first then first name, hit enter or return
      10. Grab and drag your recording to the desktop
      11. Go to your school email and click on your Google Drive
      12. Select new file
      13. Find your recording and add it to your Google Drive (this may take some time to upload)
      14. Find your recording in your Google Drive
      15. Click on your recording and copy the link
      16. Manage Access so that anyone with the link can view it
      17. Upload that link below for full credit.
      18. For those that used a cell phone you can upload your video to a Google Drive folder, then share that link below.

      This learning lab is designed for you to showcase what you have learned in this lesson. Once complete please scroll down to the step 6 quiz.

    • The Birth of Podcasting

      The term podcasting was coined in 2004, in an article published by the Guardian. Ben Hammersley wrote about a new technology that was starting to
      catch on: audio blogs, or episodic content that could be automatically downloaded and listened to on portable devices.

      At the time, MP3 players such as iPods were allowing people to carry around an unprecedented
      amount of high-quality audio in their pocket. Hence the term podcast.
      As blogs and websites began producing audio content, the technology was developed to make
      consuming the content easier and easier.

      By 2005, iTunes included native podcast support. Everyone who used iTunes could now explore
      the world of podcasts and listen at the click of a button.

      As listenership continued to swell, the number and variety of podcasts being produced
      exponentially increased. Producing quality audio content was becoming easier all the time. In
      2006, Apple released Garage band with a built-in podcast maker. A laptop and microphone could
      accomplish what used to be done by professionals in fully equipped radio booths and recording
      studios.

      This democratization has given voice to so much diverse talent and with it so many unique
      perspectives. With very little cost, anyone with something to say now has a platform on which to
      say it.

      What began as a fringe medium for tech bloggers has in 2017 grown into an entire industry.
      There are podcast networks, production companies, and corporate sponsorships fueling growth,
      raising funds and allowing more and better content to continually appear.

      According to Google - Podcasting was, in fact, developed in 2004, when Adam Curry, former
      MTV video jockey, and software developer Dave Winer, coded a program known as iPodder,
      which enabled them to download Internet radio broadcasts to their iPods. Curry now hosts The
      Daily Source Code, one of the most popular podcasts on the Internet.

      According to wikipedia - Podcasts, previously known as "audio blogs", had its roots dating back
      to the 1980s. With the advent of broadband Internet access and portable digital audio playback
      devices such as the iPod, podcasting began to catch hold in late 2004.

      [1] Today there are more than 115,000 English-language podcasts available on the Internet, and dozens of websites
      available for distribution at little or no cost to the producer or listener.

  • Objectives

    Students will learn how to research a favorite topic, will learn how to find the information
    necessary and will be able to gather all the information needed for a podcast production.
    Understanding the growth and trends in podcasting is key. Also learning how to listen to a 
    podcast and learning where to find podcasts will be extremely beneficial. 
    Students will be able to research, survey and analyze the state of the podcasting industry.
    • Answer the question below using 3-4 complete sentences. Then read 2 of your fellow peer students responses and reply with 2-3 sentences adding to, supporting, or disagreeing with the claim. 

      Exploring the Impact of Podcasts

      How have podcasts revolutionized the landscape of media broadcasting, and what does this imply in regards to the trends in traditional media outlets?

      You will be graded on spelling, grammar and punctuation.

    • გაიხსნა: ხუთშაბათი, დეკემბერი 12 2024, 12:00 AM

      Assignment: Exploring the Power of Podcasting

      Objective:
      Students will explore the impact and unique qualities of podcasting by listening to and analyzing an existing podcast, then brainstorming their own podcast concept.

    • გაიხსნა: სამშაბათი, თებერვალი 4 2025, 12:00 AM

      In this learning lab you will record episode #2 your own podcast using either your cell phone or GarageBand, Soundtrap or BandLab. Try to build off of what you recorded in lesson 3.

      Remember the steps. (GarageBand only works with Apple Products. Google Chromebooks can download soundtrap and BandLab). All three Digital Works Stations are very similar and work alike. Contact me at jevon.mcglory@scaleacademy.org for any questions or concerns with setting up soundtrap or BandLab sessions.

      1. Write down your ideas
      2. Prepare by creating an outline of what you will be speaking about. (Bullet points are fine as well).
      3. Record
      4. Edit
      5. If you can download an mp3 from your session and upload the mp3 here, do that. If not, use the Google Drive Link.

      Recording audio on GarageBand is really simple. You can use the built-in microphones on your Mac or iPhone and can also use an external microphone for better sound quality. After you open a project, recording audio is as simple as pressing record.


    • Refer back to step 2 before taking this quiz if necessary. 

  • Objectives

    Students will learn how to use bullet points, choose talking points, and will learn the 
    professional journalistic tendencies of journalism. 
    Students will be able to choose a topic and create talking points to produce and record their
    podcasts.
    Student will be able to write out a script, an outline and or bullet points for their
    production. 
    Student will learn how to download, upload and learn of channels used to distribute podcasts.
    • Answer the question below using 3-4 complete sentences. Then read 2 of your fellow peer students responses and reply with 2-3 sentences adding to, supporting, or disagreeing with the claim. 

      Mastering the Art of the Podcast

      How can effective structuring and writing techniques elevate the impact of a podcast and engage the audience on a deeper level?

      You will be graded on spelling, grammar and punctuation.

    • გაიხსნა: ხუთშაბათი, დეკემბერი 12 2024, 12:00 AM

      Now it's your turn to write out an outline:

      Please number each submission below:

      1. What is the idea of your podcast? Write this in a complete sentence.
      2. What is your cold open? Write out exactly what your cold open will be.
      3. What is the name of your podcast?
      4. What is your name?
      5. What is the episode number?
      6. What is your topic?
      7. What is an open-ended question that you can ask to further the conversation of your topic?
      8. What is your call to action?
      9. Lastly, write out your closing statement.

      Submit below!

    • გაიხსნა: სამშაბათი, თებერვალი 4 2025, 12:00 AM

      Now it's time to record your 3rd episode of your podcast. Either using your cell phone, soundtrap, Bandlab or GarageBand. Once the recording is complete and edited, you can upload it here. (Chromebooks cannot download GarageBand. Download Soundtrap or BandLab instead).

      Make sure to include in your recording these nine prompts:

      1. What is the idea of your podcast? Write this in a complete sentence.
      2. What is your cold open? Write out exactly what your cold open will be.
      3. What is the name of your podcast?
      4. What is your name?
      5. What is the episode number?
      6. What is your topic?
      7. What is an open-ended question that you can ask to further the conversation of your topic?
      8. What is your call to action?
      9. Lastly, write out your closing statement.

      A. Once you have saved your recording to your desktop. Upload it onto your Google Drive.

      B. Copy that link, manage access and make it available to anyone with the link.

      C. Submit that link below.

    • Refer back to step 2 before taking this quiz if necessary.