Section outline

    • Objectives Page

      Objective:

      1. Understand the basics of podcast production.
      2. Develop a comprehensive marketing plan
      3. Analyze the role of podcasts in sports media
    • Step 2.5 - Reading Material Page

      Please read before participating in the Discussion Forum

    • Step 3 - Discussion Forum
      Students must
      Post replies: 2
      Receive a grade
      Receive a passing grade

      Discussion Forum - Write 4-6 sentences for full credit. You will be graded on spelling, grammar, and punctuation.

      1. Discuss the growing popularity of podcasts and their impact on sports media based on your reading of the document above.
    • Step 4 - Assignment - Branding & Marketing
      Opened: Lwesithathu, 18 Disemba 2024, 12:00 AM
      Students must
      View
      Make a submission
      Receive a grade
      Receive a passing grade

      Digital Marketing

      1A

      Lesson 5 Branding

      Here are some ways to brand your podcast: 
      • Consider your audience: Use the right messaging to focus on your audience. When marketing products and services, make sure they are relevant to your audience. 
      • Establish a brand voice: Develop a strong brand voice for your podcast. 
         
      • Build a visual identity: Create a unique visual identity for your podcast. 
         
      • Promote on social media: Promote your podcast and brand on social media to grow your audience. 
         
      • Submit to podcast directories: Distribute your podcast to as many podcast directories as possible, including Apple Podcasts, Google Podcasts, and Spotify. 
      • Collaborate with other creators: Collaborate with other creators and experts to grow your podcast. 
         
      • Optimize for SEO: Optimize your titles, descriptions, and episode notes to create a cohesive brand. (Optimization: the action of making the best or most effective use of a situation or resource). 
         
      • Create a website: Create a website for your podcast that includes the podcast's history, host bios, and show notes. You can also link your website to an online store or crowdfunding site. (Capstone Project)
         
      • Advertise your podcast: Promote your brand, idea, and message through podcast advertisements. You can use a dedicated amount of time in an episode to promote sponsors. 
      • Interview influencers: Interview important industry players and influencers.
    • Step 5 - Learning Lab Assignment
      Opened: Lwesibini, 4 Februwari 2025, 12:00 AM
      Students must
      View
      Make a submission
      Receive a grade
      Receive a passing grade

    • Step 6 - Quiz: Podcast Marketing
      Students must
      Mark as done

      Answer these true/false questions to the best of your ability after reading step 4.5.