Abschnittsübersicht

    • Objectives Textseite

      Objectives

      Standards:
      CTE.MSS.B.8.1, - Understand the principles of social media marketing and its impact on business strategies.

      CTE.MSS.B.8.2, - Apply social media marketing techniques to promote products and services effectively.

      Objectives:
      1. In this lesson, we will learn the foundational concepts of social media marketing, understanding how businesses can leverage barious platforms to connect with and engage their audiences.

      2. Students will be able to Implement Call-to-action to “position” a message to a target audience.
      3. Students will be able to create a Content for our social media page.

      Developing content allows a business to communicate information about a brand, company, or idea using various multimedia sources.

      Keywords are essential in directing an audience to a funnel of a campaign.

      Targeting content to a specific audience is critical to creating an audience. So we will explore how we can apply this to our work.

      Essential Questions We Will Answer:

      • How is digital marketing advertising used in social media?
        How can you measure the results of a social media campaign?
        How can Keywords be valuable in Social Media?
    • Step 3 - Discussion Forum
      Teilnehmer/innen müssen
      Antworten senden: 2
      Eine Bewertung erhalten
      Bestehensnote erreichen

      Please answer this question using 4-6 complete sentences. Then read your peers responses and reply to 2 of them in a supportive & respectful manner with 2-3 sentences providing additional support, asking a question or refuting their claim. 

      1. What is social media marketing and why is it important?
    • Step 4 - Assignment - Affiliate Marketing Aufgabe
      Geöffnet: Mittwoch, 18. Dezember 2024, 00:00
      Teilnehmer/innen müssen
      Anzeigen
      Abgabe einreichen
      Eine Bewertung erhalten
      Bestehensnote erreichen

      Creating a Digital Marketing Strategy

        • Target Audience: Using the EIBC League Magazine's demographic (players, parents, coaches, scouts, trainers, athletic directors), identify one group and describe how you would reach them through affiliate marketing campaigns within the magazine. 
        • Promotion Plan: Propose a promotion plan for one affiliate product that could be included in the magazine. Include:
        • 1. The type of product (e.g., basketball gear, sports nutrition, training tools).
        • 2. How the product will be featured (e.g., a written review, a video highlight, a podcast ad spot).
        • 3. Why it aligns with the magazine's goals and audience.

      • Deliverables

        • Submit the following:
          • A one-page document, Google Slide or Canva post with your responses to prompts 1–3.
          • Submit Your Work:
          • If using Canva Go to the top right corner once complete and click copy link. Share that link here. 
          • If using Google Slides, go to top right corner when finished and click share link. Copy that link and paste it here. 
          • If that doesn't work for any reason.
            upload your Document to an external platform such as Google Drive, and then share the link here. 
          •  
    • Step 4.5 - Reading Material Textseite
      Teilnehmer/innen müssen
      Als erledigt kennzeichnen

      Please read for further knowledge to complete the learning lab and quiz. 

    • Step 5 - Learning Lab Aufgabe
      Geöffnet: Dienstag, 4. Februar 2025, 00:00
      Teilnehmer/innen müssen
      Anzeigen
      Abgabe einreichen
      Eine Bewertung erhalten
      Bestehensnote erreichen

      1. Promotion Plan:

        • Create 3-5 Google slides proposing a strategy for promoting the affiliate product in the magazine that you chose in your step 4 assignment:
          • Slide 1. Format: Specify whether it will be a written review, video highlight, podcast ad spot, or infographic.
          • Slide 2. Placement: Suggest where it will appear in the magazine (e.g., sidebar, full-page ad, embedded in an article).
          • Slide 3. Messaging: Develop a brief tagline or call-to-action for the product to capture attention and encourage engagement.
        • Slide 4-5: Explain why you chose the format, the placement, and the messaging. Submit below. 

      Tools and Resources:

      • Design tools: Canva, PowerPoint, Google Slides.

    • Step 6 - Quiz: Affiliate Marketing Test
      Geöffnet: Mittwoch, 18. Dezember 2024, 16:27
      Teilnehmer/innen müssen
      Als erledigt kennzeichnen

      Answer these true/false questions to the best of your ability after reading step 4.5.