Acuity Tech Academy
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Welcome to Acuity Technical Academy
Your Path to Future-Ready Skills
Acuity Technical Academy offers middle and high school students career-focused courses in Digital Marketing, Creative Arts, Video Production, Health Sciences, Technology, and Mass Communications. Our programs combine academic learning with hands-on experience, preparing students for college and career success.
- Hands-on Projects: Gain practical skills using industry-standard tools.
- Expert Instructors: Learn from professionals with real-world experience.
- Career Opportunities: Benefit from industry partnerships and internships.
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Available courses
The Video Production class is designed to provide students with a comprehensive understanding of video production, through virtual instruction and career training.
This course takes a dual approach, providing students with theoretical and technical knowledge as well as real life experience, allowing them to implement their classroom knowledge during field experience opportunities.
Students will learn about the pre-production, production, and post-production process. The course will cover the technical aspects of camera operation, visual storytelling, and post production techniques. Students will be able to identify the roles on a film set and the responsibilities of each role. They will learn about different types of shots and the purpose of each shot. The course also covers the creative process, guiding students in making their own creative decisions through story boarding, shot listing, and writing.
This course will introduce students to the fundamentals of digital marketing. Students will learn about various digital marketing strategies and tools, including social media, content creation, website design, and social media marketing.
They will apply these skills in projects such as creating digital magazines, podcasts, blogs, and live sporting broadcasts. The course will also focus on developing students as effective communicators, socially responsible citizens, technologically advanced individuals, critical thinkers, and productive individuals.
The Advertising and Marketing with emphasis in Graphic Design program is designed to provide students with career training and knowledge in the fields of digital marketing and advertising in tandem with graphic design.
The program takes a dual approach in its implementation of instruction, providing students with theoretical and technical knowledge in digital advertising and marketing while training them in the skills and software of graphic design that will supplement their marketing and advertising instruction.
This program provides students with the fundamentals of the most important domains of digital marketing utilized today, with an understanding of how they relate to advertising and graphic design. The program trains students in general marketing business and analytics with deeper training pertaining to specific marketing tools such as email marketing, social media and more.
The students are also trained in graphic design through digital design software as an avenue to utilize their knowledge and training in advertising and marketing. Students gain hands-on experience creating different illustrations, graphics, and visual media that could fulfill different client needs from marketing campaigns to web design.
The students will use a variety of resources for their training in marketing, advertisement and visual media with the larger part of required materials pertaining to their graphic design training. The program will have students splitting their time between lecture and training with these resources and equipment playing an imperative part to their instruction.
Course Description
The Advertising and Marketing with emphasis in Graphic Design program is designed to provide students with career training and knowledge in the fields of digital marketing and advertising in tandem with graphic design.
The program takes a dual approach in its implementation of instruction, providing students with theoretical and technical knowledge in digital advertising and marketing while training them in the skills and software of graphic design that will supplement their marketing and advertising instruction.
This program provides students with the fundamentals of the most important domains of digital marketing utilized today, with an understanding of how they relate to advertising and graphic design. The program trains students in general marketing business and analytics with deeper training pertaining to specific marketing tools such as email marketing, social media and more.
The students are also trained in graphic design through digital design software as an avenue to utilize their knowledge and training in advertising and marketing. Students gain hands-on experience creating different illustrations, graphics, and visual media that could fulfill different client needs from marketing campaigns to web design.
The students will use a variety of resources for their training in marketing, advertisement and visual media with the larger part of required materials pertaining to their graphic design training. The program will have students splitting their time between lecture and training with these resources and equipment playing an imperative part to their instruction.
Welcome to our introductory photography class, where we invite you to embark on a journey into the essential principles of this captivating art form. Throughout this course, you will delve into the world of intentional photography, gaining a profound understanding of how to capture compelling images purposefully. We will unravel the mysteries of composition, uncovering the elements that contribute to creating visually striking photographs. Along the way, you will be able to master the art of environmental portraiture, skillfully utilizing the surroundings to craft captivating scenes. Additionally, you will hone your skills in the field, capturing professional headshot photos and freezing the exhilarating moments of sporting events. Finally, we will equip you with the knowledge to make basic yet impactful edits, perfecting your photographs and elevating them to the next level. Get ready to unlock your creative potential and embark on a remarkable photographic journey.
This is a second year Career Technical Education (C.T.E.) Course in Multimedia.
The Video Production program is designed to provide students with career training and knowledge in the fields of filmmaking, media production, and visual storytelling, with a focus on both the creative and technical aspects of video production.
The program takes a dual approach, offering students a combination of theoretical and hands-on training in all stages of video production, including directing, cinematography, lighting, audio recording, and editing. Students will develop technical proficiency in industry-standard software and equipment while also gaining a deep understanding of narrative structure, visual composition, and storytelling techniques that will enhance their creative work.
This program provides students with the foundational skills needed to excel in the most important domains of video production today, with a focus on how each production role contributes to the overall success of a project. In addition to developing their technical skills, students will learn how to collaborate with a team of professionals in roles such as cinematographer, gaffer, editor, and sound designer to bring their creative vision to life.
Students will gain hands-on experience through projects that simulate real-world production scenarios, allowing them to apply their knowledge of video production tools and techniques in various settings. They will also have the opportunity to create and produce their own short films, commercials, and digital content, gaining valuable experience that can be applied to a wide range of media production contexts.
The program emphasizes a balanced learning experience, where students will spend their time between lectures and training in practical labs, using professional-grade resources and equipment that play a key role in their education.
Standards
C2.0 Understand the technical support functions and artistic competencies in film, video, and live production.
C1.4 Apply safety related decision making and problem-solving techniques to live, recorded, or multimedia generated production.
C4.0 Demonstrate key skills and an understanding of the complexities of production planning.
C4.2 Know how artistic processes, organizational structure, and business principles, including funding and budgeting, are interrelated in both live and media production.
Objectives
1. Students will understand the processes and concepts of video production and storytelling.
2. Students will learn how to produce a live Multicam production using a switchboard, directing camera operators, and monitoring the feed.
3. Students will recognize and classify shot types.
4. Students will develop proficiency in drafting shot lists for video productions, acquiring the ability to plan out compelling visual narratives.
Outcomes
1. Understand the basic settings when operating a camera.
2. Tell a story with how you frame an image or move the camera.
3. Create a shot list for a production.
4. Explain the basic concepts and technologies involved in live broadcasting.
A 'dummy' course to test various functionalities before production.